Júhuā celebrates the timeless beauty of the chrysanthemum flower (菊花), a beloved symbol in Chinese culture and a cherished memory evoked by the fragrance of Júhuā tea. This project merges Eastern and Western influences to create an elegant and sophisticated fusion, drawing inspiration from the delicate petals of the chrysanthemum to inform both fashion and set design. The chrysanthemum, with its layers of intricate petals, embodies grace, longevity, and purity, qualities that will be woven throughout this shoot.

The fashion pieces in this shoot will blend contemporary Western styles with traditional Chinese elements. Models will wear modern outfits adorned with chrysanthemum patterns, reinterpreting the flower’s symbolism through bold, creative designs. Traditional Chinese garments will be given a modern twist, combining classic silhouettes with unexpected textures and cuts, creating a contemporary take on age-old fashion traditions. The use of chrysanthemum motifs will bring these garments to life, adding an element of elegance and cultural reverence to the modern attire.

The backdrop will be a harmonious blend of minimalist Western interiors and rich Eastern décor, reflecting the fusion of cultures. The serene simplicity of Western design, with clean lines and understated elegance, will be complemented by the rich textures, colors, and intricate details found in traditional Chinese tea culture and interior design. Together, they will create a sophisticated and balanced atmosphere, where the past and present, East and West, coalesce into a space of harmony and timeless beauty.

Through this visual narrative, Júhuā pays tribute to the chrysanthemum’s cultural significance while embracing the idea of cultural exchange and fusion. This shoot celebrates the delicate yet strong nature of the chrysanthemum, and its role as a symbol of grace, beauty, and cultural unity. By blending the traditions of East and West, the project highlights the possibilities of cross-cultural inspiration, creating an aesthetic that is both contemporary and rooted in heritage.